Creative food pairings in friendly community environs may be the way to introduce smaller, more obscure wineries to Hong Kong’s on-trade, argues Rebecca Lo.
Hong Kong is known as a test market for good reason. Its East meets West reputation means that global start-ups eyeing China — or Chinese entrepreneurs with global ambitions — both have a platform. Its role as a test market is most apparent with the wine industry; the city’s mature consumers, plethora of F&B outlets and thirst for what’s new and next pave the way for emerging or obscure wineries to reach discerning drinkers.
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